Consolidation is accelerating in the streaming music business, and the latest whisper is that Spotify is in negotiations with SoundCloud about a potential acquisition. It’s not clear whether a deal will ever come to pass, but there are some compelling reasons why it makes sense for both. To take the most obvious part first, SoundCloud…

via Here’s Why it Makes Sense for Spotify to Buy SoundCloud — TIME

Nobody is reinventing the wheel, I see.

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